Goal setting

 People act for a reason, whatever they do, is for a reason.

Oxford English dictionary defines a goal as ‘the object to which effort or ambition is directed; the destination of a (more or less laborious) journey'. Goals as we know, should be S.M.A.R.T;





Time bound/ time related

While we are in pandemic, we would like to rely on the R because current times call for it the most, to be realistic. Goal setting is said to be the underlying explanation for most major theories of work motivation. Edwin Locke and Gary Latham (1990), leaders in the goal setting theory and research, have incorporated nearly 400 studies on this subject. They believe one’s values create a desire to do things that are consistent with those values.

At such challenging times, it may not seem worth the effort to set goals, however, there is no better time for goal setting. Challenging goals are said to mobilize energy leading to higher effort towards attaining that goal. Challenging yourself to accomplish a goal leads to satisfaction and further motivation to do more about it. It starts with just setting it and the ball rolls on from there, with a bit of a push or kick of course. Setting deadlines improves the effectiveness of those goals.  Advisable to set one goal at a time though.  Learning goals, a type of a goal,  usually require individuals to adapt to new and challenging situations, be proactive and creative (Luthans, 2011). Locke and Latham (1990; 2002) are of the notion that learning goals lead to higher performance than a performance-oriented goal. Opinions may differ on this depending on factors like organisational goals, team goals or individual goals etc. What might be a consensual point of view though, is that people certainly do things for a reason.

Food for thought:

What is your reason for waking up today?

What do you wish to achieve?

When do you wish to achieve it by?

What is stopping you?

If something is stopping you, what are your options?


Set that goal and get the answers to your questions. All the best!




Locke, E. A., & Latham, G. P. (1990). A theory of goal setting and task performance. Upper Saddle River, NJ: Prentice Hall.

Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation. American Psychologist, 57(9), 705-717.

Luthans, F. (2011). Organizational behavior (12th ed.). New York, NY: McGraw-Hill.